Joanna Strober

Joanna Strober is the Founder and Chief Executive Officer of Midi Health, a virtual care platform for women in perimenopause and menopause. The company brings expert care, covered by insurance, to women nationwide. Prior to Midi, Joanna founded Kurbo, the first digital therapeutics program for childhood obesity, which scaled to help tens of thousands of children worldwide. Joanna spent more than 20 years in direct private equity and venture capital investing in health and consumer companies. She is the author of Getting to 50/50, a primer on how women can succeed and thrive at work and at home. In 2023, she was selected for the Forbes “50 Over 50” list of top innovators.

About Midi Health

Midi Health is the only virtual care platform focused on female midlife health. The company’s care is designed by world-class experts in perimenopause, menopause, and more, with a mission to help women feel strong and healthy through a critical chapter of their lives and careers. Over the last year, Midi has cared for tens of thousands of patients, expanded to all 50 states, secured partnerships with major healthcare systems and benefits platforms, and launched as a workplace benefit at multiple Fortune 100 companies. Midi is closing a crucial care gap with a practice committed to helping women thrive.